Data Analytics: What Is It and How Can I Use It?
With over two billion people connected to the internet, online marketing has become more important today than ever before. Think about the first thing you probably do when looking for a product or service – you likely go straight to Google to search for it. As a business it is important to properly leverage the […]
SEO vs. SEM
The goal is to be at the top of the page when people search for your company. According to Moz the first page of Google captures 71% of search traffic clicks, with the second page only capturing less than 6%. The first 5 results account for over 67% of all the clicks. Search Engine Optimization […]
Marketing For Holidays and Special Events
For a retail company it would seem to make sense to dedicate a large portion of their marketing budget towards advertising for holiday sales, such as end of year sales at Christmas time. Interestingly, though, year end holiday sales revenues only account for approximately 25% of annual sales revenue on average. While individual sale revenues […]
Using WooCommerce to Power Your Online Store
At a point in time where online shopping has all but overtaken the retail industry there is no shortage of prepackaged applications to run an online store. From providers like Shopify, Squarespace, and Wix, shop owners can often become overwhelmed with the number of pre-packaged solutions to run the online portion of their business. I […]
Why Do I Need A Website?
Why do I need a website? That is a great question, and one that is posed by both new and experienced business owners. Maybe your company is doing just fine by using the tried and true word-of-mouth method of advertising. But wouldn’t it be nice to be doing better than just fine? Here are six reasons […]