Data Governance

What do data mining, analytics, and marketing all have in common? They all require the collection of information. You’ll often hear buzz words like cookies, big data, data mining, machine learning, and artificial intelligence. One that has grown in importance is data governance. Data governance is a collection of processes, roles, policies, standards, and metrics […]

Data Analytics: What Is It and How Can I Use It?

With over two billion people connected to the internet, online marketing has become more important today than ever before. Think about the first thing you probably do when looking for a product or service – you likely go straight to Google to search for it. As a business it is important to properly leverage the […]

SEO vs. SEM

The goal is to be at the top of the page when people search for your company. According to Moz the first page of Google captures 71% of search traffic clicks, with the second page only capturing less than 6%. The first 5 results account for over 67% of all the clicks. Search Engine Optimization […]

Marketing For Holidays and Special Events

For a retail company it would seem to make sense to dedicate a large portion of their marketing budget towards advertising for holiday sales, such as end of year sales at Christmas time. Interestingly, though, year end holiday sales revenues only account for approximately 25% of annual sales revenue on average. While individual sale revenues […]

Social Media Marketing: Linkedin

Social Media Marketing: Instagram

Social Media Marketing: Facebook

Breaking The Glass Slipper: 5 Successful Female Entrepreneurs

Being a entrepreneur is daunting under the best of circumstances, but in a world dominated by men it can be especially difficult for female entrepreneurs who have to overcome many hurdles than men do not. In fact, only “19.9% of all firms that employed people in the United States in 2018” were owned by women […]

Targeting the Generations: When To Use Which Platform

Effective Marketing for the Hospitality Industry Post Covid

Gutenblock Development – A Brief Overview

This is not meant to be an all-inclusive tutorial on how to develop blocks for the Gutenberg editor, simply a brief overview on the development strategies.

Using WooCommerce to Power Your Online Store

At a point in time where online shopping has all but overtaken the retail industry there is no shortage of prepackaged applications to run an online store. From providers like Shopify, Squarespace, and Wix, shop owners can often become overwhelmed with the number of pre-packaged solutions to run the online portion of their business. I […]