Harnessing the Power of Connection: Unleashing the Potential of Social Media Marketing

In an age defined by connectivity and digital interaction, businesses and individuals alike are presented with an unprecedented opportunity to engage, influence, and build relationships on a global scale. At the forefront of this digital revolution is Social Media Marketing (SMM), a dynamic strategy that has transformed the way we communicate, share, and shape our […]

The Art of Connection: Unveiling the Magic of Email Marketing

In the ever-evolving landscape of digital marketing, one classic strategy continues to stand the test of time and deliver exceptional results: email marketing. With its ability to build lasting relationships, drive conversions, and foster customer loyalty, email marketing remains a cornerstone for businesses seeking to engage their audience in a personal and impactful way. In […]

Mastering the Digital Landscape: Unleashing the Power of Search Engine Marketing

Mastering the Digital Landscape: Unleashing the Power of Search Engine Marketing In the fast-paced digital age, where attention spans are shorter than ever and competition is fierce, businesses and individuals alike are constantly seeking effective ways to reach their target audiences. Among the myriad strategies available, Search Engine Marketing (SEM) stands tall as a potent […]

Unlocking the Power of SEO: Your Ultimate Guide to Search Engine Optimization

In today’s digital landscape, where the online world is a vast and ever-evolving space, getting your voice heard can be quite a challenge. Whether you’re a business owner, a blogger, or simply someone with a message to share, having a strong online presence is essential. This is where Search Engine Optimization (SEO) comes into play […]

How Do I Handle Bad Reviews?

Any publicity is good publicity, right? At least that’s what we have always been told. But how could a bad review be a good thing? Well, that’s pretty simple, but first why do online reviews even matter? Reviews Influence Customers According to Power Reviews over 99.9% of consumers read reviews when shopping online. It’s safe […]

The Funnel: Landing Pages

Landing pages are one of the most vital aspects of an effective sales funnel. A landing page is a single page that potential customers can land on after clicking through from an email, ad, or other digital location. Landing pages aim to capture information from potential clients and funnel them towards a particular product or […]

The Funnel

This is going to be a multi-post series that dives into what is referred to as the funnel. A (marketing | purchasing) funnel is a consumer-focused marketing model that illustrates the theoretical customer journey toward the purchase of a good or service. The Big Picture A funnel works exactly like you would think – people […]

Email Marketing

3 Questions A Good Marketing Partner Should Always Ask

One of the best methods of vetting a marketing partner is vetting the questions they ask you – to vet you! Here are 3 questions we always ask new clients. Why do you want to increase your sales? When we talk to you we want to know why you are interested in even having a […]

Aligning Digital Marketing with In-Store Sales

The holiday shopping season is upon us – for a lot of retailers this is one of the most important times of the year for annual revenues. According to the National Retail Federation (NRF) winter holiday spending are second only to back-to-college spending. On average, people spend $997 per person during holiday spending events. The […]

Blogging for Marketing

What comes to mind when you think of marketing? Probably high energy meetings, flashy designs, and catchy phrases. While those are all certainly possibilities, there is a lot more to effective marketing and communications. One of the most effective methods of marketing is, in fact, blogging. Blogging gives you, as a business owner and content […]

Content Management For The Business Owner

Ok, admittedly this isn’t just for owners, because let’s face it, most owners don’t have the time to manage their own websites. But in reality we like for content managers to treat the business as if it’s their own. So for now we will refer to content managers as business owners. Very few people are […]